I worked on taglines and merchandising tiles on a contract basis with T-Mobile. I collaborated with designers and merchandising managers in a deadline-driven atmosphere.
Landing pages should be simple with a strong CTA. This one was directed to event planners, about to put their fall events in BPT’s system. The bar at the top is directed to those searching for tickets to events.
T-Mobile used “Changing the game,” the second line of this landing page in multiple iterations, including a baseball commercial.
An air of exclusivity transitioned from the client’s cafes onto the page. I conceptualized the design elements, including the coffee-themed passport stamps and wrote the copy for this page. This helped with the worldly brand positioning the client requested.