I worked on taglines and merchandising tiles on a contract basis with T-Mobile. I collaborated with designers and merchandising managers in a deadline-driven atmosphere.
T-Mobile used “Changing the game,” the second line of this landing page in multiple iterations, including a baseball commercial.
The client, eSoftware professionals had one problem: no one really knew what they did because they worked with a highly technical software. I used a flowchart to visually breakdown the technical jargon. It worked. It was time to make software speak easy!
And below, I created an easy-to-understand comparison chart, complete with an engaging introductory paragraph.
An air of exclusivity transitioned from the client’s cafes onto the page. I conceptualized the design elements, including the coffee-themed passport stamps and wrote the copy for this page. This helped with the worldly brand positioning the client requested.