Copywriting, UX Writing

Landing Pages

Landing pages should be simple with a strong CTA. This one was directed to event planners, about to put their fall events in BPT’s system. The bar at the top is directed to those searching for tickets to events.

PumpkinRollingLandingPage

T-Mobile used “Changing the game,” the second line of this landing page in multiple iterations, including a baseball commercial.

 

Landing page copy 2013.