The need: Clever UX writing that catches attention, sells the events-oriented brand, but also told the user what to do (go home). Quirky Theater-oriented Whimsical Weird
Category: UX Writing
Landing Pages
Landing pages should be simple with a strong CTA. BPT had two main audiences--business to business and consumers looking to buy tickets. This landing page accommodates both. This one was directed to event planners, about to put their fall events in BPT's system. The bar at the top is directed to those searching for tickets… Continue reading Landing Pages
Amanda S. Halm 