The product’s strongest benefit is the removable liner inside. Hence the call to “Go Ahead, Spill the Nail Polish.” It’s also a really handy bag for traveling, a second benefit featured in the body copy.
Wedding dress shopping is both amazing and painful. Suddenly, you find out you’re not a size six or that your arms look like squeezed sausages in strapless or that your mother hates everything you try on. It’s overwhelming, knowing this, I conceptualized and helped execute a shop-by-sign page for one of the top wedding-dress designers, JLM Couture. See the whole page here.
An air of exclusivity transitioned from the client’s cafes onto the page. I conceptualized the design elements, including the coffee-themed passport stamps and wrote the copy for this page. This helped with the worldly brand positioning the client requested.
A closer look: At Portent, I wrote weekly newsletters for momAgenda. With precise copy catering to moms everywhere, substantially increased their newsletter open rates.
It’s an accomplishment to get someone to open a newsletter and a quest I take very seriously. Discounts work. So does sunshiny copy along with bright photos and accurate descriptions of coffee.