Beauty Copywriting

The product’s strongest benefit is the removable liner inside. Hence the call to “Go Ahead, Spill the Nail Polish.” It’s also a really handy bag for traveling, a second benefit featured in the body copy.



Chic Page Copy


Fashion Copywriting Services

Fashion Copywriting JLM Couture


Wedding dress shopping is both amazing and painful. Suddenly, you find out you’re not a size six or that your arms look like squeezed sausages in strapless or that your mother hates everything you try on. It’s overwhelming, knowing this, I conceptualized and helped execute a shop-by-sign page for one of the top wedding-dress designers, JLM Couture. See the whole page here.


Email newsletters

Copywriting: Email Newsletters, Product Launches

momAgenda Copywriting



momagenda newsletter


A closer look: At Portent, I wrote weekly newsletters for momAgenda. With precise copy catering to moms everywhere, substantially increased their newsletter open rates.

Zoka Coffee Newsletter

It’s an accomplishment to get someone to open a newsletter and a quest I take very seriously. Discounts work. So does sunshiny copy along with bright photos and accurate descriptions of coffee.