Copywriting

Beauty Copywriting

The product’s strongest benefit is the removable liner inside. Hence the call to “Go Ahead, Spill the Nail Polish.” It’s also a really handy bag for traveling, a second benefit featured in the body copy.

 

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Copywriting

Chic Page Copy

 

Fashion Copywriting Services

Fashion Copywriting JLM Couture

 

Wedding dress shopping is both amazing and painful. Suddenly, you find out you’re not a size six or that your arms look like squeezed sausages in strapless or that your mother hates everything you try on. It’s overwhelming, knowing this, I conceptualized and helped execute a shop-by-sign page for one of the top wedding-dress designers, JLM Couture. See the whole page here.

Copywriting

Email newsletters

Copywriting: Email Newsletters, Product Launches

momAgenda Copywriting

momagenda-copywriting-product-launch

 

momagenda newsletter

 

A closer look: At Portent, I wrote weekly newsletters for momAgenda. With precise copy catering to moms everywhere, substantially increased their newsletter open rates.

Zoka Coffee Newsletter

It’s an accomplishment to get someone to open a newsletter and a quest I take very seriously. Discounts work. So does sunshiny copy along with bright photos and accurate descriptions of coffee.