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T-Mobile used “Changing the game,” the second line of this landing page in multiple iterations, including a baseball commercial.
The client, eSoftware professionals had one problem: no one really knew what they did because they worked with a highly technical software. I used a flowchart to visually breakdown the technical jargon. It worked. It was time to make software speak easy!
And below, I created an easy-to-understand comparison chart, complete with an engaging introductory paragraph.