Talking the talk of your audience is the first step to great results. I have more than 5 years' experience developing print collateral. Examples of Brown Paper Tickets' niche audiences and tailored copy I wrote for each one: Ad in the Skinny (UK) Burlesque Ad Shows Brown Paper Tickets' long-term relationship with burlesque and that… Continue reading Print Collateral
The need: Clever UX writing that catches attention, sells the events-oriented brand, but also told the user what to do (go home). Quirky Theater-oriented Whimsical Weird
I worked on taglines and merchandising tiles on a contract basis with T-Mobile. I collaborated with designers and merchandising managers in a deadline-driven atmosphere.
Landing pages should be simple with a strong CTA. BPT had two main audiences--business to business and consumers looking to buy tickets. This landing page accommodates both. This one was directed to event planners, about to put their fall events in BPT's system. The bar at the top is directed to those searching for tickets… Continue reading Landing Pages
Fashion Copywriting Services Wedding dress shopping is both amazing and painful. Suddenly, you find out you're not a size six or that your arms look like squeezed sausages in strapless or that your mother hates everything you try on. It's overwhelming, knowing this, I conceptualized and helped execute a shop-by-sign page for one of the… Continue reading Chic Page Copy
An air of exclusivity transitioned from the client's cafes onto the page. I conceptualized the design elements, including the coffee-themed passport stamps and wrote the copy for this page. This helped with the worldly brand positioning the client requested.