Category: Copywriting

I never miss.

Copywriting

Collateral that Talks the Talk

HalmCreative

Talking the talk of your audience is the first step to great results. Three examples of niche audiences and tailored copy I wrote for each one:

Burlesque Ad

Shows Brown Paper Tickets’ long-term relationship with burlesque and that they worked with thousands of burlesque events across the world. 

BPT_Vermont_Burly_Full_Page_Ad-01

Roller Derby Brochure Ad

Shows that like the roller derby crowd, the client, an online ticketing company is also offbeat and different. 

BPTCollateral

Prize Wheel for RuPaul’s DragCon

A prize wheel full of drag slang to get people to the BPT booth at DragCon. 

 

Copywriting, UX Writing

Landing Pages

HalmCreative

Landing pages should be simple with a strong CTA. This one was directed to event planners, about to put their fall events in BPT’s system. The bar at the top is directed to those searching for tickets to events.

PumpkinRollingLandingPage

T-Mobile used “Changing the game,” the second line of this landing page in multiple iterations, including a baseball commercial.

 

Landing page copy 2013.
Copywriting

Chic Page Copy

HalmCreative

 

Fashion Copywriting Services

Fashion Copywriting JLM Couture

 

Wedding dress shopping is both amazing and painful. Suddenly, you find out you’re not a size six or that your arms look like squeezed sausages in strapless or that your mother hates everything you try on. It’s overwhelming, knowing this, I conceptualized and helped execute a shop-by-sign page for one of the top wedding-dress designers, JLM Couture. See the whole page here.