Software Flowchart
Copywriting

Snazzy Software Copywriting

esopro screenshot

The client, eSoftware professionals had one problem: no one really knew what they did because they worked with a highly technical software. I used a flowchart to visually breakdown the technical jargon. It worked. It was time to make software speak easy!

And below, I created an easy-to-understand comparison chart, complete with an engaging introductory paragraph.

Freelance Copywriter Seattle

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Copywriting

Social Media

This award-winning Facebook page is an example of a valiant team effort. Crisp copy at the top of the page, along with a personalized map helped put the buzz and beauty back into the client’s social media presence. I helped with some of the copy/concepts that appear on this page.

 

Copywriting

Chic Page Copy

 

Fashion Copywriting Services

Fashion Copywriting JLM Couture

 

Wedding dress shopping is both amazing and painful. Suddenly, you find out you’re not a size six or that your arms look like squeezed sausages in strapless or that your mother hates everything you try on. It’s overwhelming, knowing this, I conceptualized and helped execute a shop-by-sign page for one of the top wedding-dress designers, JLM Couture. See the whole page here.

Copywriting

Email newsletters

Copywriting: Email Newsletters, Product Launches

momAgenda Copywriting

momagenda-copywriting-product-launch

 

momagenda newsletter

 

A closer look: At Portent, I wrote weekly newsletters for momAgenda. With precise copy catering to moms everywhere, substantially increased their newsletter open rates.

Zoka Coffee Newsletter

It’s an accomplishment to get someone to open a newsletter and a quest I take very seriously. Discounts work. So does sunshiny copy along with bright photos and accurate descriptions of coffee.