Collateral that Talks the Talk

Talking the talk of your audience is the first step to great results. Three examples of niche audiences and tailored copy I wrote for each one:

Burlesque Ad

Shows Brown Paper Tickets’ long-term relationship with burlesque and that they worked with thousands of burlesque events across the world. 


Roller Derby Brochure Ad

Shows that like the roller derby crowd, the client, an online ticketing company is also offbeat and different. 


Prize Wheel for RuPaul’s DragCon

A prize wheel full of drag slang to get people to the BPT booth at DragCon. 


Copywriting, UX Writing

Landing Pages

Landing pages should be simple with a strong CTA. This one was directed to event planners, about to put their fall events in BPT’s system. The bar at the top is directed to those searching for tickets to events.


T-Mobile used “Changing the game,” the second line of this landing page in multiple iterations, including a baseball commercial.


Landing page copy 2013.