I went to Indianapolis with my family in July, 2019 and guest blogged for the Indy tourism bureau. Click on the title for the full post. Traveling with Tots? Here's How It's Done in Indy A Vegetarian's Guide to Indy Travel
Talking the talk of your audience is the first step to great results. I have more than 5 years' experience developing print collateral. Examples of Brown Paper Tickets' niche audiences and tailored copy I wrote for each one: Ad in the Skinny (UK) Burlesque Ad Shows Brown Paper Tickets' long-term relationship with burlesque and that… Continue reading Print Collateral
The need: Clever UX writing that catches attention, sells the events-oriented brand, but also told the user what to do (go home). Quirky Theater-oriented Whimsical Weird
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I wrote this travel article for Fodor's feature section. I also provided all photos. See the original.
I worked on taglines and merchandising tiles on a contract basis with T-Mobile. I collaborated with designers and merchandising managers in a deadline-driven atmosphere.
Landing pages should be simple with a strong CTA. BPT had two main audiences--business to business and consumers looking to buy tickets. This landing page accommodates both. This one was directed to event planners, about to put their fall events in BPT's system. The bar at the top is directed to those searching for tickets… Continue reading Landing Pages
I authored one chapter in the 2012 Guide to Quebec City and Montreal and two chapters in the 2013 Guide to Quebec City, pictured here. What one reader said about this book. Very useful. Met all my expectations. Would order again as needed for each location. Much better than tripple A. Good book.
Fashion Copywriting Services Wedding dress shopping is both amazing and painful. Suddenly, you find out you're not a size six or that your arms look like squeezed sausages in strapless or that your mother hates everything you try on. It's overwhelming, knowing this, I conceptualized and helped execute a shop-by-sign page for one of the… Continue reading Chic Page Copy
An air of exclusivity transitioned from the client's cafes onto the page. I conceptualized the design elements, including the coffee-themed passport stamps and wrote the copy for this page. This helped with the worldly brand positioning the client requested.