Landing pages should be simple with a strong CTA. BPT had two main audiences–business to business and consumers looking to buy tickets. This landing page accommodates both.
This one was directed to event planners, about to put their fall events in BPT’s system. The bar at the top is directed to those searching for tickets to events.
I worked at T-Mobile when it underwent its biggest brand change and stopped rolling in phone and rate charges. (Unchain). T-Mobile used “Changing the game,” the second line of this landing page in multiple iterations, including a baseball commercial.