I went to Indianapolis with my family in July, 2019 and guest blogged for the Indy tourism bureau. Click on the title for the full post.
Talking the talk of your audience is the first step to great results. Three examples of niche audiences and tailored copy I wrote for each one:
Shows Brown Paper Tickets’ long-term relationship with burlesque and that they worked with thousands of burlesque events across the world.
Roller Derby Brochure Ad
Shows that like the roller derby crowd, the client, an online ticketing company is also offbeat and different.
Prize Wheel for RuPaul’s DragCon
A prize wheel full of drag slang to get people to the BPT booth at DragCon.
The need: Clever UX writing that catches attention, sells the events-oriented brand, but also told the user what to do (go home).
See full article.
I wrote this travel article for Fodor’s feature section. I also provided all photos. See the original.
Landing pages should be simple with a strong CTA. This one was directed to event planners, about to put their fall events in BPT’s system. The bar at the top is directed to those searching for tickets to events.
T-Mobile used “Changing the game,” the second line of this landing page in multiple iterations, including a baseball commercial.