Copywriting

Collateral that Talks the Talk

Talking the talk of your audience is the first step to great results. Three examples of niche audiences and tailored copy I wrote for each one:

Burlesque Ad

Shows Brown Paper Tickets’ long-term relationship with burlesque and that they worked with thousands of burlesque events across the world. 

BPT_Vermont_Burly_Full_Page_Ad-01

Roller Derby Brochure Ad

Shows that like the roller derby crowd, the client, an online ticketing company is also offbeat and different. 

BPTCollateral

Prize Wheel for RuPaul’s DragCon

A prize wheel full of drag slang to get people to the BPT booth at DragCon. 

 

Copywriting, UX Writing

Landing Pages

Landing pages should be simple with a strong CTA. This one was directed to event planners, about to put their fall events in BPT’s system. The bar at the top is directed to those searching for tickets to events.

PumpkinRollingLandingPage

T-Mobile used “Changing the game,” the second line of this landing page in multiple iterations, including a baseball commercial.

 

Landing page copy 2013.
Travel Writing

Fodor’s Travel Guides

A snippet from the 2013 Guide to Quebec and Montreal I co-authored

 

I authored one chapter in the 2012 Guide to Quebec City and Montreal and two chapters in the 2013 Guide to Quebec City, pictured here.

I authored two chapters of this book.
I authored two chapters of this book.

What one reader said about this book.

Very useful. Met all my expectations. Would order again as needed for each location. Much better than tripple A. Good book.